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MKTG 422 Business to Business Selling
Course Purpose
Advanced Professional Selling
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Learning Outcomes
Selling in Context
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Linked with Program Outcomes:
Communicate with Impact
The Psychology of Selling
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Linked with Program Outcomes:
Think Strategically to Solve Complex Business Problems
Apply Marketing Research and Analytics with Discernment
Sales Playbooks
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Linked with Program Outcomes:
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Instructor created Learning Outcomes
Course Purpose
Learning Outcomes
Differentiating by the way you sell
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Differentiating by what you sell
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Winning in Competitive Situations
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Create a Unique Prospecting Plan
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